Culture and the CRM Code: why culture matters to good outcomes

The culture of a firm is of vital importance to how it interacts with its staff, customers, and stakeholders. And for signatory firms of the CRM code, this can be extended into ensuring good customer outcomes in the fight against APP fraud.

Our latest thought piece explores why culture matters to the Code, and practical considerations for signatory firms to achieve this through governance, training, incentives, and more. CRM Code signatories, sign into MyLSB to read the thought piece here.

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